THE ICON IS BACK
Created in 1973, the Riviera watch returns this year to revive the spirit of a distinguished watchmaking era. One of the Brand’s icons, it still features the distinctive bezel and streamlined steel watchcase that have brought it such renown. Rather than a revival, the fifth generation of this legendary watch strikes the chord of an authentic renewal. Baume & Mercier is changing its direction – but not its philosophy – by continuing to express the Brand’s expertise in watchmaking design, style and innovation. Baume & Mercier is making a come-back, and Riviera is its flagship.
Some watches stand the test of time. The Riviera is one of those. When it was launched in 1973, Baume & Mercier chose to present a powerful, unique, different and distinctive watch. At a time when the watchmaking industry could afford to do almost anything, the Riviera broke with traditional codes. At the time, small gold watches were considered the height of luxury. But as has often been the case, Baume & Mercier was the first brand to sense that the wind was changing directions, that consumer behaviors were changing, and that fashion was moving forward. The Riviera rang in those changes.
The culture of leisure, the spirit of independence, and the desire for modernity were becoming the defining forces of the time. From the moment it was launched, the Riviera embodied a form of freedom and renewal. A steel armor, a strong silhouette, and an offbeat elegance. It was ahead of its time. Known for its twelve-sided bezel reflecting the twelve hours displayed on its dial, this unique watch left an impression. The icon of a nonchalant generation, it has always carried the Baume & Mercier fundamentals in its genes: a love of design, a regard for form, and a desire for boldness.
With respect for Baume & Mercier expertise, the Riviera is making its come-back
Quartz movements, self-winding calibers, uniquely styled versions, oversized diameters, iron-pumping variations, and more conventional options… The Riviera has seen it all in its more than fifty years, and it still doesn’t look its age. Inspired by the carefree lifestyle of the French Riviera, this is the watch of casual elegance: a symbol of freedom and fun, taking an easygoing view of refined watchmaking.
In 2021, the Riviera unveils a new generation. It captures the spirit of our times to better reinterpret it. In its own way: without pretense, without artifice. In complete sincerity.
The Riviera is making a comeback that strikes a balance between its roots in avant-garde ‘70s design and the sport-minded classicism of today’s watches. More than any other, the Riviera demonstrates the expertise of Baume & Mercier in the field of unusually shaped watches. Its uncompromisingly creative approach and recreational aspirations express the essence of the Brand’s style, then and now. The Riviera is back.
The distinctive style of Baume & Mercier. The Riviera, unlike any other!
Here it is in 2021, still authentic: a generously sized case in three size variations, each in steel: diameters of 36 mm, 42 mm and 43 mm. A dodecagonal bezel equipped with four screws, “Swiss Made” self-winding and quartz movements, and built-in interchangeable straps in steel or supple materials. The original design is still there, but so is the desire to adapt to our times.
It rounds a curve as it continues along, leaving its impression on the living legacy of a Brand on the move. It resembles its forbearers, but it rewrites their history. In its own way, as it always has.
That’s the Riviera. It was brought forth in Saint-Tropez in the 1970s, and it has always conveyed the values of that cherished – sometimes idealized, always beloved – time. That’s the Riviera. The distinctive style of Baume & Mercier. It expresses the Brand’s essence and forthright simplicity. That’s the Riviera, not any other.
Loyal to the original, the Riviera Baumatic returns to the stage in a 42 mm diameter steel case, revisits the fundamentals of the legendary model. The case has the dodecagonal – twelve-sided – bezel, on a built-in steel strap, or on a supple black strap. True in its form and design, an iconic identity.
A smoky blue or gray sapphire dial with a unique decoration that symbolizes the convergence of the mountains and the ocean (water striking stone). The transparency of its opaque dials provides an opportunity to admire the moving gear trains of the Baumatic caliber, which has been known and acclaimed for several years, particularly through its success with the Clifton collection. The Baumatic movement also drives the ultimate interpretation of the Riviera by proposing –among other features – a five-day power reserve, a daily precision of -4 s / +6 s, and a magnetic resistance of 1500 Gauss, which provides solid protection against magnetic fields on an everyday basis. Water-resistant to 100 meters. A technical jewel, the Baumatic Riviera clearly intends on addressing the expectations of future watch owners seeking excellence and irreproachable quality.
The shape of the original 1973 watch is still present, but it has been updated to our times.
Indeed, it has stood the test of time without batting an eyelid. It is unique. It is reliable. It is athletic. It is authentic. It is “Swiss Made”. It is a Baume & Mercier. It is iconic.
Its name is Riviera Baumatic.
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